Anastasia Beverly Hills, Tatcha, Brazilian Bond Builder Top Tribe Dynamics EMV Report

Beauty & Balance

Anastasia Beverly Hills has kept its top spot on Tribe Dynamics’ earned media value color cosmetics report for October 2018. The brand recorded $88.6 million in earned media value, a 15 percent year-over-year decrease.

Following in second is Huda Beauty, up one spot from the prior month, with $66.3 million, a 40 percent year-over-year increase. In third is MAC with $59 million, a 26 percent year-over-year decrease.

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